Breaking Down the Success of Game Franchises like Fortnite and Call of Duty


The gaming industry has evolved tremendously over the past decade. With the emergence of online gaming, game franchises like Fortnite and Call of Duty have become a worldwide phenomenon. Their success has left many wondering how they did it.

Gameplay and Mechanics

The gameplay and mechanics of both games are one of the main reasons for their success. Both of them are addictive and challenging, with easy-to-learn controls. The objective of both games is to shoot enemies and be the last player standing. They do not have complicated plots, which keeps players focused on the action.

Multiplayer Options

Another major reason for their success is their multiplayer options. Playing with friends or strangers online is the ultimate social experience. Both games allow players to form teams, communicate with each other, and win together. The sense of community and the competitiveness that comes with playing online keep players coming back for more.

Marketing Strategies

Both franchises have been successful in their marketing strategies. Call of Duty, for instance, has a yearly release model and advertises its games heavily on social media, television, and billboards. Fortnite, on the other hand, uses unique in-game events and collaborations with celebrities to keep the game interesting and create buzz.

Free-to-Play Model

Fortnite’s free-to-play model has been a significant factor in its success. The game is accessible to anyone with a PlayStation, Xbox, or a PC; you do not need to pay to play it. Epic Games, the developers of Fortnite, makes money by providing skins, costumes, and other in-game items for players to buy. This strategy has worked for them, making Fortnite one of the most profitable games of all time.


There are many factors that have contributed to the success of game franchises like Fortnite, Call of Duty, and others that have become household names. The games’ playability, marketing strategies, and multiplayer options are just a few of the reasons these games have been able to capture the attention of gamers worldwide. As technology continues to improve, we can expect to see more game franchises rise to the top.